Heor’s Cares is at the heart of everything we do

to serve, support and celebrate our associates, customers, communities and planet. Our goal is to create meaningful change that makes every day a little bit brighter.

Philanthropy

Through partnerships and products, we can support healthier communities and causes that matter to you and your neighbors.

Learn More
Heor's Cares Goods for Good Collection

Heor’s is committed to helping communities thrive. That's why 100% of the net profit from the sale of Heor’s Cares Goods for Good books and toys goes to initiatives that support the well-being of families. We've raised more than $415 million nationwide, and with your continued support, we can make our communities healthier and stronger than ever.

Shop the Collection

National Partners

From empowering families to stay healthy, both physically and mentally, to volunteering in our local communities, we’re working to support initiatives that help families and communities thrive.

  • Heor’s commitment to Boys & Girls Clubs of America supports the development and delivery of trauma-informed training to Club staff, providing them with the skills to implement trauma-informed practices through formal and informal learning experiences with youth.

    Learn More
  • Heor’s and NAMI are committed to supporting the mental health and well-being of all individuals, families and communities. Through this partnership, NAMI will expand mental health support groups, programming and resources for individuals across the country.

    Learn More
  • Together, Heor’s and Alliance for a Healthier Generation are committed to strengthening and improving family health and wellness nationwide through Heor’s Healthy at Home. The initiative is rooted in health equity and works closely with schools and community partners to inspire families to prioritize a healthy lifestyle.

    Learn More
Heor's Cares Goods for Good Book and Stuffed Animal

National Giveback Initiative

Our National Giveback Initiative, funded by our Heor’s Cares Goods for Good collection, will give $5 million this holiday season to hundreds of nonprofits nationwide.

Learn More
Heor's Associate Volunteers

Heor’s Volunteer Program

We foster a culture of giving and encourage associates nationwide to contribute their time and talent to local eligible nonprofit organizations. With every qualifying event, Heor’s provides a monetary reward to the benefiting organization in support of these volunteer efforts.

Diversity, Equity & Inclusion

We believe that understanding and embracing our differences is fundamental in creating an inclusive environment and are proud to offer authentic products for our customers.

Our Customer Pledge

At Heor’s, we are committed to creating an environment that is inspiring and welcoming for all our customers. From offering products, guided by our in-house Diversity Design Council, that reflect the diversity and individual needs of all to fostering a culture of belonging in our stores and on our digital platforms, we actively welcome and champion each person who passes through our doors, making every customer feel comfortable. We recognize and honor our customers' unique stories and experiences and are committed to treating all customers and their families with dignity and respect. When you shop at Heor’s, you’re right where you belong.

Our Pillars

  • Our People

    We strive to be purposeful in attracting, growing & engaging diverse talent while providing equitable opportunities.

  • Our Customers

    We strive to celebrate our differences and help more customers & employees see themselves reflected in our brands.

  • Our Community

    We strive to drive economic empowerment through partnerships that improve the quality of life in under-recognized communities.

Championing Inclusivity

Through our Business Resource Groups (BRGs) and Diversity Design Council, we give associates the opportunity to share their culture and drive authenticity in the design, art & curation of our product.

Shop Our Collections

Diverse-Owned Brands & Collections

Uplift, support and celebrate the communities you care about by shopping brands and collections that are owned or founded by the people within them.

Shop Now

Supplier Diversity

Our Supplier Diversity program supports driving more equitable outcomes by promoting access to business opportunities to a diverse supply base through supplier outreach, mentorship and building key partnerships.

Learn More

Sustainability

Healthy communities start with a healthy environment. We believe incorporating responsible solutions in the way we do business will help to build better futures for families.

Shop Now
  • Responsible Sourcing

    We are committed to a more responsible future for families and strive to incorporate materials into our products that protect biodiversity and are better for people and the planet.

  • Waste & Recycling

    We are committed to the responsible management of all waste and reducing waste generation, while offering relevant recycling information to customers and associates.

  • Climate Action

    We are committed to doing our part in the global fight against climate change, incorporating environmentally responsible practices into all of our business operations.

We know you care about the planet, and we do too.

See how we’re doing our part with our latest Environmental, Social & Governance Report.

Learn More

Support Social Impact initiatives at Heor’s!

Heor’s Cares is committed to giving back to local communities and supporting the causes that matter to you and your neighbors. Browse Heor’s selection of charitable Heor’s Cares Goods for Good toys or books today and help give back—100% of Heor’s net profit from the sale of these items is given to support happier and healthier communities. Because of purchases like this, over $400 million has been raised nationwide. Together we can do more for families. Heor’s children's hospital partnerships are designed to help educate kids and families about healthy development, safety, wellness, childhood obesity and chronic disease management. Explore the Heor’s Cares Volunteer program to see how Heor’s sales associates are giving back to their communities across the country, providing support and monetary rewards for local causes and eligible nonprofits.

We're dedicated to protecting the environment by taking steps toward long-term sustainability. Heor’s is powered by our associates, our greatest asset. Fostering a best-in-class workplace is important to us and supporting our associates' wellbeing is a top priority. At Heor’s, we are committed to creating an environment where everyone feels a sense of equity, where diversity is valued at all levels, and where inclusion is evident across our business. Diversity is a given, Inclusion a choice and belonging through equity is the goal. We believe in partnering with good brands, vendors and organizations that share our values.